Monday, January 14, 2013

Foursquare update to check-in pages on mobile Web, adds more details

Image courtesy Flickr user ozadr1an.

Foursquare announced a redesigned check-in page today to its mobile Web app, which has design elements from social photo apps like Instagram.

Foursquare has moved beyond the check-in ever since the app pivoted and took on Yelp with a social and location-based twist. With that said, Foursquare announced an update today that makes use of check-ins by displaying more details on its mobile Web app.

Check-ins weren't gaining the traction that was anticipated even if it landed founder and CEO Dennis Crowley on the front cover of publications in the tech world in its heyday. So Crowely and his team had to hunker down to rethink its place in the tech world since the company realized that check-ins was a fad. What Fourquare came up with is a location-based social app that helps you discover new restaurants and venues. That much you know already.

Foursquare's update adds a hint of Instagram-esque characteristics that boosts the social side of its app by emphasizing photos and engagement. Each check-in now is accompanied by all the relevant details about that visit including the address, photos, badges, points, comments, and likes on one page. To view this redesigned page you'll have to tap on your friend's check-ins.

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