Like many business people thumbing out e-mails to clients and employees, the managing director of NeatFreak Group Inc. prefers the BlackBerry's keyboard. He just can't picture himself tapping out all those messages on a glass-touchscreen device like the iPhone.More Related to this Story
"I'm not sure the touchscreen is my bailiwick," he admits lightheartedly.
But as someone who influences his firm's technology-buying decisions, it is very much Mr. Collins' bailiwick to understand trends in the wireless market. And he knows that a lot of the people who work for him prefer to use smartphones manufactured by Apple Inc., Samsung Electronics Co. Ltd. and other giants that have clobbered BlackBerry maker Research In Motion Ltd. in the marketplace.
NeatFreak, which makes home-organization products such as laundry baskets and shoe racks, has about 60 employees in Canada. Roughly half of them use BlackBerrys. But the company's design team in Lyon, France? They're all on Apple's iPhones. And Mr. Collins, who sits on several international boards and travels constantly, is also well aware that many of his suppliers and clients allow employees to bring their iPhones and Android devices into the workplace.
Rosenthal: BlackBerry comeback is a long shot (Chicago Tribune)
Explore: 278 additional articles.