I got talking recently to Scott Levy over at Fuel Marketing and in a fascinating discussion about SEO (it's really about social now) Scott made a chance comment that seemed to suggest there's a new trend out there.
Yes, marketing online is all about social but it's also about inspiration and motivation.
And, as Twitter is the best platform for this new marketing genre, Twitter has also become the channel for the new motivational micro-speech.
I guess that's a way of saying that to maintain leadership you need to figure out ways to keep a following interested. But do people need motivating and inspiring in 140 characters? Several times a day?