Foursquare has just released a new mobile app, Foursquare for Business, to serve as an extension to the existing merchant dashboard, giving businesses the ability to manage specials and view recent activity and analytics from their mobile devices.
Foursquare for Business promises to help businesses attract customers, drive traffic and learn more about customer habits and behavior. The app allows business owners to post Foursquare updates including photos to social media sites like Facebook and Twitter, view recent check-ins, and manage Foursquare specials.
The photos above show the app dashboard, where business owners can view their location's all time check-ins and check-ins for the day, as well as customer likes and top customers. The photo on the right shows how businesses can create updates for their Foursquare account and then automatically post them to Facebook and Twitter as well.
To use the app, you need to have already signed up for a Foursquare account and claimed your business's location. Merchants can also use the app to manage businesses that have multiple locations. However, the app won't allow you to post updates to more than one location at once.
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