Facebook is added to the S&P 500.(Photo: Pornchai Kittiwongsakul, AFP/Getty Images)
SAN FRANCISCO Facebook on Tuesday said it soon plans to begin video advertising within members' News Feeds, a move that takes aim at massive spending budgets for television ads.
The social-networking giant says in a "short amount of time" marketers will be able to tap into video ads. Facebook is testing out an ad for the film Divergent with a small number of people this week.
Shares of Facebook, which touched a new all-time high, rose 1.6% to $54.67 in morning trading action following the news.
Facebook's Video Ads Risk Alienating Users (Wall Street Journal)
Facebook Crosses the Advertising Frontier Into TV's Turf (Businessweek)
Explore: 537 additional articles.