Foursquare just raised a bunch of money, again. This time it's a Series D round of $35M, back in April of this year it was $41M in debt financing. The company seems to keep being able to convince people there's something of value in its global location service.
Over the past couple of years Foursquare CEO Dennis Crowley has been stumping for the company's shift in focus from a check-in service to recommendation service. On a visit to Harvard last year, he noted the following:
"We have three billion check-ins and an army of people crawling the real world like a web crawler would crawl the internet," Crowley said. "We have 'Big Data' about where people go, where they go after they go there, where they went before, where they don't go anymorethere is tremendous value in all that check-in data. It is our job to harvest that."
But once it's mastered harvesting it and Foursquare has become one of the best at this, collecting 40M tips at 70M venues so far what does it do with it?
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