Thanks to Apple's iPad, iOS still generates a lot more revenue for advertisers and app makers than Android, according to a new report.
Android phones shipments dwarf those of iPhones these days, and it's finally beginning to show, with ad impressions served to Android smartphones for the first time surpassing ads to iPhones, research out this week from Opera has found.
In its last report for Q2 2013, the platforms were neck and neck in terms of smartphone traffic with 30 percent share each. However in Q4 2013, Android accounted for 36 percent compared to Apple's 29 percent.
Nonetheless, iPhones though remain the largest source of revenue for app developers and publishers, accounting for 40 percent of revenue in the fourth quarter compared to Android's 30 percent. (In the second quarter, iPhones accounted for 36.4 percent of ad revenue, while Android generated 27.76 percent.)
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