With a new hire that speaks to its lofty aspirations, New York startup Shake has nabbed an executive from Foursquare.
This month Jake Furst became vice president of business development at Shake, the developer of a mobile app for creating concise legal documents. Drafting someone from a higher profile company to work at a fledgling startup can put a lot more scrutiny on its next moves.
Shake's app is used to make straightforward legal contracts as alternatives to handshakes and other casually made agreements. The startup believes small businesses and freelancers often skip formal contracts to avoid hassles such as hiring attorneys. Whether it is for a one-time assignment or a business arrangement that seems simple, some transactions just never get put into writing. (And everyone honors a "gentleman's agreement"right? Wrong.)
Bringing Furst on board is Shake's way of saying it thinks its app can take off. But that will take more than merely identifying a market to serve, of course.