In a story by Roberto Baldwin, Wired is reporting that TiVo maker of the iconic, industry-creating DVR has laid off most of its hardware design team and is getting out of the hardware business altogether to focus on services. In fact, the headline on the piece says that it's "official" that the company is getting out of hardware.
When I asked a TiVo representative about the development, I got a canned quote from Steve Wymer, the company's VP of PR and Corporate Communications, that's a longer version of a sound bite in Baldwin's story:
We continue to balance appropriate levels of staffing and expertise necessary to support our existing hardware business and continue our innovation in hardware platforms and accessories with the need to allocate resources where strategic growth opportunities exist and there is no doubt that we expect growth in the cloud-based delivery aspects of TiVo's business.
That's rather vague neither an explicit acknowledgement that the company is winding down its box business, nor a clear-cut statement that it isn't. But then Wymer called me and said "We're investing a ton into Roamio [the current TiVo line] and are working on new features and services for itit's just not right to say we're exiting the hardware business." In my book, that counts as a denial that TiVo is ditching hardware.
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