BlackBerry yanked its phones from T-Mobile stores after a T-Mobile ad campaign suggested customers should trade in their BlackBerry for an iPhone, but on Thursday, new BlackBerry CEO John Chen said he's not averse to snuffing out the iconic handsets completely if BlackBerry phones don't start making money once again.
"If I cannot make money on handsets, I will not be in the handset business," Chen told Reuters.
Slow to respond to the rising threat of the iPhone and Android, BlackBerry pinned its hopes on the long-delayed release of the BB10 operating system in 2013but the new phones tanked hard, dragging BlackBerry's revenues into the toilet with them. Last quarter alone, BlackBerry phone sales dropped a whopping 77 percent despite the September release of the 5-inch BlackBerry Z30, and the company laid off 40 percent of its employees late last year to try to right the sinking ship.
The BlackBerry Z10, BlackBerry's major touchscreen-only BB10 phone, was a major hope for the company but didn't move many units.
Yes, You SHOULD Kill BlackBerry Phones to Save BBRY (Investorplace.com)
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