Wednesday, February 6, 2013

The Impact of Social, Mobile and Cloud

Image courtesy Flickr user pahudson.

Rarely do you see forces at work in the software market that are truly disruptive. The introduction of the Internet was one. It pretty much changed how all applications are designed while introducing entire classes of new applications to the market. Even rarer is to find three disruptive forces at the same time that work together to truly change the landscape of the software industry.

We are in the midst of such a disruption now with the triple threat of social, mobile, and cloud. Each one, taken alone, would make waves among ISVs, channels and IT. Taken together, they create a disruptive force the likes of which we haven't seen in 15 or 20 years. Each has its own impact which acts as a multiplier for the others.

To understand the changes happening in the software market we should first look at each individually. Social

The crossover of social networking methods from the consumer space to the enterprise is creating waves in how we do our work. At the moment, the impact is rather small but as social features become part of the DNA of corporate business applications, the effects will grow.

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