Inside our online magazines

For the very best reader reach, advertise in our online magazines

ZATZ magazines come in two forms: the Weekly Update mailing and the online magazine. The online magazine is accessible at all times and archives all back issues.

For more information on our Weekly Updates, click here. For more information on our online magazines, read on.

Unlike the Weekly Updates, the online magazines are available to everyone, whether they've explicitly opted-in or not. This means that we often have a more transient, but fresher readership of the online magazines, and a deeper, longer relationship with readers of the Weekly Updates. We get a tremendous number of readers from organic Google search results as well as links from other sites.

Longer articles in the Weekly Updates are often split, beginning in the mailing, and continued in the online magazine. The benefit of this is that the Weekly Update drives readers to specific articles of interest in the online magazine.

If you'd like to see examples of our online magazines, click the following links:

Anatomy of ZATZ online magazines

Every ZATZ online magazine has certain common elements that form the basis for the publication.

The magazine's home page is the equivalent to a print magazine's cover page, with additional resources including polls, quick links, bulletins, news summaries, and more. Articles are generated in a paginated form for easy reading, an EasyPrint version, and a version specifically formatted for handheld and wireless devices.

Each issue has a table of contents page that provides a summary of the articles in the issue. The table of contents for a given issue is also the cover page when it becomes a back issue.

Each magazine has an expert news editor who reports on industry happenings each and every day on our daily news pages. News is also available in a handheld format and the weekly news is then summarized in our Weekly Update mailings.

The headlines and article titles for each issue are generated in XML, RSS, plain text, HTML, and JavaScript format for use by other Web sites around the world, a great promotional tool. Each ZATZ publication is also scaled for both PC-based Web browsing and optimized for reading on handheld devices.

Every issue of the magazine is always online and always available, making our publications into enormous repositories of helpful content and reducing support loads for our partners.

And, of course, each issue gets a credits & trademarks page. Every author gets an author page on the ZATZ site, with a complete cross-listing of all articles by that author.

How ads work in the online magazines

Each online magazine has two classes of ads: banners and text ads. On a given magazine page, the banners appear on the top of the page and the text ads appear at the bottom.

Ads in the ZATZ online magazines rotate through the magazine and run for an entire month. When you purchase an online ad, you're buying one or more rotations of your banner.

In a given month, there are a total of 20 available banner rotations slots for the entire magazine. Every time a page is displayed, the next banner is pulled from the rotation list and displayed to the user.

Here's a good way to think about it. If you bought one rotation slot, your banner would be seen 1/20th of all the times any page was seen in the magazine. Likewise, if you bought ten rotation slots, your banner would be seen half the time, on any page.

Text ads work the same way, but because we show two side-by-side text ads on a given page, there are a total of 20 available text ad rotations (10 for each side of the page). Because two ads are shown at once, if you bought a single rotation, you'd still be seen 1/10th of all the times any page was seen in the magazine.

Because of this very simple rotation-slot formula, it's very easy for you to determine the amount of exposure you're going to get, and how that fits with your budget.

Banners and leaderboards

You can lead off a page with either a traditional banner or a new advertising standard, the leaderboard. The key difference between the banner and the leaderboard is that the leaderboard is measurably bigger.

All banners must be 468 pixels wide by 60 high and provided in Interlaced GIF format. They must remain under 45K in order to ensure fast download times for the overall pages. Here's a sample banner ad:

Leaderboards are 728 pixels wide by 90 high and they, too, must be provided in Interlaced GIF format. We request you keep them under 45K to ensure fast download times, but we will allow files of up to 75K. Please remember, however, that the larger your graphic, the longer it'll take to load--and potentially give the reader time to move on to other things.

You can see a sample leaderboard by clicking here. The reason we're popping this image up on this page, rather than displaying it in-line with the rest of the information, is that it's so large and so wide and so visible that it actually doesn't fit in the space provided here in the media kit.

When you purchase a leaderboard, it goes at the very top of the magazine pages and is VISIBLE in the extreme.

Text ads

All online magazine text ads must be 75 words or less. The first line is considered the headline and is always bold. You may specify any other words, phrases or sentences you want as plain, bold, italic, or bulleted.

Although text ads are located at the bottom of the page, they are by-far your best opportunity for advertising in the online magazine itself. Because of the declining interest in banner ads among consumers, banners are somewhat less effective. By contrast, the subtle text ads perform 1.5-2x better than a similar banner ad.


"Text ads perform 1.5-2x better than similar banner ads."

No URL's are allowed in the ad itself, but make sure you supply a URL for us to link the ad to. You can also include some link text in the ad. This is the text displayed with the link.

Here's an example text ad:

Of course, the image above is just a screen capture of the actual text ad displayed in the magazine.