We have an amazingly diverse readership with a phenomenal sphere of influence. It ranges from the Department of Justice, the Federal Reserve, and the Pentagon's Air Force Command all the way to power-influencers like McKinsey & Company and real, hard-core industrial firms like Boeing, DuPont, and Schlumberger. Along the way, we reach healthcare firms, insurance companies, media outlets, distributors, automakers, and a whole lot of financial firms.
We have a lot of readers both in the U.S. Government and various foreign governments. International governments include the Australian government, the United Kingdom government, the Canadian government, the Singapore government, the Hong Kong government, and the Brazilian government. There's even a block of readers at the United Nations. Inside the U.S., there are readers at the US Department of Justice, various National Labs, the EPA (Environmental Protection Agency), the Federal Reserve, NASA (National Aeronautics and Space Administration), the DOE (Department of Energy), the GSA (General Services Administration), the USDA (U.S. Department of Agriculture), the FAA (Federal Aviation Administration), as well as within many state governments.
We have a bunch of readers in the U.S. military as well. Readers are from all branches of the armed services, as well as the Defense Security Service, the U.S. Army Research Lab, the Naval Ocean Systems Center, the National Computer Security Center, the Defense Logistics Agency, and various Pentagon commands.
Consulting and defense contractors
Crossing into civilian territory, there are also many readers at both consulting firms and defense contractors. Many work at defense contractors including Lockheed-Martin Corporation, Raytheon Company, The MITRE Corporation, Mitel Corporation, and Northrop Grumman.
There are also many of our readers advising leading corporations from their jobs at consulting firms. These include Andersen Consulting (Accenture), Arthur Andersen & Co., Computer Sciences Corporation, Whittman-Hart, Inc, American Management Systems, McKinsey & Company, Inc, Cambridge Technology Partners, Corporate Software & Technology, Perot Systems Corporation, and Booz, Allen & Hamilton, among the list.
Banks and financial services
A whole lot of our readers work for money managers. We have readers at Ernst & Young, JPMorgan Chase, PricewaterhouseCoopers, Deloitte, Wachovia, Citicorp, Deutsche-Bank, KPMG International, Zurich Financial Services, Bank of America, Morgan Stanley, The Northern Trust Company, Fidelity Investments, Union Bank, Royal Bank of Canada, Merrill Lynch, BNP Paribas, PNC Financial Services, Automatic Data Processing, Arthur D. Little, Goldman Sachs, Prudential Securities, Wells Fargo, Bank of New York Mellon, Thomson Reuters, and even the World Bank.
They say that one way to tell the men from the boys is the size of their toys. Well, the big industrial companies have some seriously cool toys. We have readers at General Electric, Boeing, DuPont, Eastman Kodak, Rockwell International, Caterpillar, Cummins Engine Company, Unilever, Honeywell, Kraft, BASF, Fluor Daniel Corporation, Lyondell Chemical Company, Johnson Controls, Pratt & Whitney, Allied Signal, FMC, ALCOA, Union Pacific Railroad, Hughes, Underwriters Laboratories, Corning, and United Technologies, just to name a few.
One industry area that came as no surprise was energy. It definitely makes sense, given the value mobile and enterprise technology can contribute to the far-flung nature of many energy businesses, that we'd have lots of readers here. We've got a whole lot of readers at energy-related firms including Mobil, Chevron, Florida Power and Light, Shell Oil, Amoco, Virginia Power, Enron, American Electric Power, CMS Energy, Occidental Petroleum, Duke Energy, Pacific Gas and Electric, EATON Corporation, First Energy Corporation, Schlumberger, American Power Conversion, Texaco, Phillips Petroleum, and Southern California Edison.
Healthcare and insurance
It makes our editorial staff feel all warm and fuzzy knowing that some of the leading healthcare and insurance providers want to learn how to use mobile technology to make themselves more effective and to make us all more healthy. Some of our readers are at healthcare providers and pharmaceutical companies like Abbott Laboratories, Bayer, Bristol-Myers Squibb, Pfizer, Johnson & Johnson, Physicians' Online, Kaiser Permanente, SAIC, Eli Lilly, Monsanto, Merck, SmithKline Beecham, Baxter Healthcare, Group Health Cooperative, Hoffmann-La Roche and United HealthCare.
Helping us all feel safe and secure are readers at insurance companies including Prudential, Nationwide, Metropolitan Life, Fireman's Fund, Hartford, Phoenix Home Life Mutual, New York Life, The Chubb Group of Insurance Companies, CUNA Mutual Insurance Society, Manufacturers Life, CIGNA, and Standard Life.
Some of the media enterprises that have large blocks of readers include AOL Time Warner, Virgin, Ziff Davis, Disney, Singapore Press, InfoWorld Publishing Company, Reuters, McGraw-Hill, Sony Music Entertainment, The Washington Post, Charter Communications, Wired Ventures, and CondeNast Publications.
Consumer products and services
Thinking about media almost always is a good segue into consumer products and services, which break down nicely into six sub-categories. We have readers in consumer product companies like Coca-Cola Company, Colgate Palmolive, Clorox, Gillette, and Pillsbury Company.
We have readers in distribution firms including FedEx, UPS, Inacom, Ingram Micro, MicroAge, and W.W. Grainger.
We have readers in retail organizations including Tesco Stores, Nike, Jack in the Box, The Gap, and Walgreens.
Among office, printing, and paper companies, we have readers at International Paper, IKON Office Solutions, Deluxe Corp, Avery Dennison, Herman Miller, Champion International, and R.R. Donnelley & Sons.
Members of the auto industry also read ZATZ publications. Readers work at Ford Motor Company, Goodyear, Toyota, American Honda (both the Motor Company and R&D), and Delphi Automotive.
Finally, after telling you about our readers in the travel industry at American Express Travel Services, The SABRE Group, and Marriott International, we're going to travel along to the next industry group.
Figuring out who worked for telecom companies was quite a challenge. The problem is, many telecom companies are also ISPs. So IP addresses traced back to a telecom company might belong to an employee of the telecom or simply a subscriber to their ISP service. In determining which of our readers actually work at a telecom, we were therefore extremely conservative. If there was any chance an IP or email address could be an ISP address, we didn't count it. That probably means there are a lot more telecom readers and companies than we counted. That's OK. We wanted to be conservative.
Given the above, we know that we have readers at AT&T's Corporate HQ, Bell South Intellectual Property, Hong Kong Telecom IMS, Concentric Network Corporation, Sprint, Bell Atlantic Internet Solutions, British Telecommunications, Ameritech, Nortel, Southern New England Tel, Cincinnati Bell Telephone, U S WEST, Alltel Information Services, and Cable & Wireless. We also have a whole heck of a lot of readers at AT&T's Corporate HQ.
It'll come as no surprise that many of our readers work at technology companies. The company with the single largest group of readers is IBM (and that's not even factoring readers at Lotus, Tivoli, and Informix, of which there are also quite a few). And, of course, there are a whole ton of readers at 3Com and Palm, Inc.
Beyond those great firms, we have readers at Microsoft, Lucent, Motorola, Hewlett-Packard, Oracle, Apple, Applied Materials, Philips, Qualcomm, Texas Instruments, Unisys, Sybase, Cisco, Seagate, Symantec, Nokia, SYNETICS, Intel, Interliant, Novell, National Semiconductor, PeopleSoft, SoftTech, Dell, IntellAgents Control, Computer Associates, Cadvision, Teradyne, Toshiba, Cadence, Micron, Silicon Graphics, Agilent Technologies, Candle Corporation, Lexmark, Symbol Technologies, Siemens, NCR, Quantum, NEC, Amdahl, and Varian.
Finally, we wrap up with readers at universities. The substantial number of readers at colleges and universities was something of a surprise, until we thought about how large an organization those entities are. Those folks need enterprise solutions as much as any traditional corporation.
Those universities with employees studiously reading ZATZ publications include MIT, University of Michigan, Harvard, University of Pennsylvania, New York University, Cornell University, University of Minnesota, University of California, Los Angeles, Duke University, Stanford University, Ohio State University, Northwestern University, Pennsylvania State University, Boston University, Carnegie-Mellon University, UC Davis, Columbia University, University of Washington, University of Wisconsin, Johns Hopkins University, Michigan State University, University of Illinois at Urbana, University of California at Berkeley, University of Chicago, Purdue University, University of Texas at Austin, Brigham Young University, Oklahoma State University, Texas A&M University, University of Southern California, University of Utah, University of Cincinnati, University of Kentucky, Baylor College of Medicine, Drexel University, Rochester Institute of Technology, UCSD, UCSF, University of Florida, University of Illinois at Chicago, University of Virginia, Washington University, and Yale University.